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Our best strategies and marketing techniques have delivered their promise to many clients belonging to various business fields.

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When we talk about small businesses, it is extremely difficult to rank your website without properly optimizing with proven SEO tools and techniques. Our Balj Technology expert SEO members provide personalized services for small businesses growth and lead conversions.

We understand the needs and target of your small business platform to provide convertible leads and high SERP rankings. 

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Why Choose Us - Balj Technology?

  • Ethical Framework

    Ethical Framework

    As a company, we strive to achieve sustainable rankings and long-term success by following ethical, Google-compliant practices.

  • Profitable Results

    Profitable Results

    We help you grow organically on the search engine results pages (SERPs) to boost leads, conversions, traffic, and visibility.

  • Communicative & Collaborative

    Communicative & Collaborative

    Ensure your desired goals are fulfilled effectively with simple, transparent processes and consistent collaboration.

  • On-Time Delivery

    On-Time Delivery

    We aim to ensure that reports, meetings, and tasks are always delivered according to schedule through efficient planning.

  • Complete SEO Expertise

    Complete SEO Expertise

    Our team specializes in On-Page, Off-Page, Technical SEO, Competitor Analysis, Local SEO, and Enterprise SEO.

  • Decade-Old Experience

    Decade-Old Experience

    As a leading SEO company in India since 2013, we have developed expertise in customization, troubleshooting, and long-term strategy planning.

The Role of SEO in Small Business Growth

Have you ever considered why SEO is preferred by most successful companies today? What is the role SEO plays in your business growth, especially for small brand platforms?
 
Enhances Online Visibility- SEO helps small business platforms rank better on search engine result pages with the right keyword research, relevant content and other SEO optimizations. It increases the visibility of small brands to a wider range of audience.

Drives Potential Traffic- With proper SEO strategy and content optimization, small business platforms gain better rankings and higher organic traffic from their targeted customers. It results in most potential conversions and revenue growth.

Builds Brand Credibility- Small businesses establish their brand authority on the digital platform with the help of key SEO techniques. With relevant content, page speed, right keywords and other optimizations, it builds credibility and trust in the eyes of users.

Increases ROI- Over time, with the help of necessary SEO optimization, small businesses start gaining higher traffic, and potential leads from targeted customers eventually leading to high ROI growth.

Competitive Edge Over Big Enterprises- With the right keyword target, local SEO strategies and market research analysis, even small business platforms gain a competitive edge over big enterprises in geo-specific locations.

Long-term Business Growth- Unlike paid advertisements and campaigns, SEO drives more successive and sustainable growth with regular algorithm updates, up-to-date strategies, and mobile-responsive optimizations. 

Our Small Business SEO Strategy That Never Fails

Use of Keyword Research Tools

We use keyword research tools like Google Keyword Planner, Google Search Console, SERP Checker, Answer The Public and more to analyze your business keywords and target your audience.

For small businesses, we prefer to medium-volume keywords to crawl your website and rank in the search result pages.                          

Search Engine Friendly Site Structure

We use schema markup to add more information to your website which highlights your brand’s performance and services and increases click-through rates which ultimately leads to higher rankings in SERP.

We also use organized structured data and navigation for your website’s pages to improve user experience and engagement.

On-page SEO Techniques

For on-page optimization, we use meta tags with proper titles and descriptions to increase clicks on your content and attract potential users. We also use Image Alt Text to describe images to rank your site in the image search results and make it more accessible to users.

The alt text contains relevant text related to your industry.

Quality Backlinks

We create high-quality backlinks and submit them to your all social profiles and Google My Business listings to increase your domain value and brand recognition across all platforms. It helps create a trusted user base and improves brand reputation based on quality ratings.

Technical SEO Optimization

We use technical SEO practices for a safe browsing experience by using the Secure Sockets Layer, to improve page speed, to create an easily navigable site and a mobile-responsive design.

Technical SEO is crucial for small businesses to get recognized by Google’s algorithm, improve user experience and increase revenue.