Why Does Your Business Need SEO in India? What is SEO?

49% of marketers have reported that organic searches deliver the best ROI of any marketing platform. The fast-paced digital marketing era with its advanced technology and global dependence on digital devices has made SEO an essential key to establishing a strong online presence and thriving in the global marketing competition. 

To understand the importance of SEO for your business profit and success, you must first interpret what SEO is exactly.

Note: If you're unsure how SEO can Grow your business, explore our comprehensive SEO services for your business in India.

What is SEO?

SEO (Search Engine Optimization) is the most promising digital marketing strategy that connects a business platform to its targeted audience resulting in high potential leads, convergence and overall ROI growth. SEO is responsible for an average of 53% of organic search traffic which enhances brand visibility and trust.

Why Does Your Business Need SEO in India? 

You must be wondering why you need SEO to grow your business platform in India. There are various key points that will help you understand the value of SEO in the Indian market.

Growing Internet Dependence

With the fast-paced and growing dependence on the Internet, India has surpassed 900 million online users by 2025. It has become the major internet user base on the global platform where most of the marketing searches are online. It has become a necessity for India-based business platforms to invest in proper SEO strategies in order to gain wider visibility among online users.

Stand Out in the Competitive Market

India has a vast and highly-competitive market with a total of 26,63,016 companies according to recent data in March 2024. An effective SEO strategy and marketing analysis are crucial to getting higher rankings and potential traffic through a wider audience base. 

Local Marketing Advantage

India is a diverse country representing many different regions and cultures. SEO provides a local strategy to connect with geo-specific audiences in India based on their interest and preferences. You can gain local visibility through GMB (Google My Business), NAP(Name-Address-Phone Number), and other local SEO techniques.  

Cost-effective Solution

SEO provides the most cost-effective solutions for business growth in the digital marketing field. Unlike paid marketing and ad campaigns, SEO does not only cost less but also enables more organic traffic and long-term business solutions considering the internet crowd and growing business companies in India.

Increasing Trust in Search Results

Online users in India heavily depend on search engines for most of their daily searches, services and solutions. They recommend search results before any purchase to review and compare.

SEO enhances crawlability and indexability which helps increase the authority of a website in the eyes of search engine algorithms.

Thriving E-commerce Sector

E-commerce platforms are thriving in the Indian marketing field such as Amazon, Flipkart, Myntra, and others. These platforms have enhanced the competition in the product and sales department.

For an e-commerce platform to boost its visibility and product sales in the Indian market, a mobile-responsive and dynamic SEO strategy is essential.