Keyword Research: Essential Tools and Strategies

Keyword Research might seem like a small technique while doing SEO but it plays an important role in targeting the right audience and attracting more traffic and conversions for your online business platform.

Whether you are a startup business or a well-established brand, using the right and relevant keywords on your sites is highly important to connect with customers and attract leads. 

In this article, let us understand how to effectively use keyword research for the best SEO strategy and how it contributes to your business success. 

Why Keyword Research is an Important Key for SEO?

Helps Understand Customer’s Search Intent

It helps you understand the type of content your customers are searching for whether it is informational, navigational, transactional, or commercial so that you can deliver their needs and connect with them in a more personalized way.

It also helps you eliminate users that are not interested in your business.

Helps identify low-competition keywords with high conversion rates

Especially if your business is a startup or small-level, targeting low-competition keywords that have high conversion rates will help you expand your business platform without competing against high-authority websites.

Helps find new trends and keywords

It helps you monitor new trends, and new keyword discovery and do competitive analysis around your business industry using keyword research tools like keyword planner, ahrefs, Moz, ubersuggest, etc.

Helps increase brand visibility and traffic

Using the right keywords that connect your audience and serve their interests attracts more customers to your business and boosts your brand visibility with high rankings in search engines.

Who Are We & How Do We Do Keyword Research?

We are Balj Technology India. We provide SEO, Digital Marketing, Web Designing & Development and App Development services for all types of businesses or industries. Our SEO (Search Engine Optimization) services deliver promising results for your business growth. 

We acknowledge that in all types of effective SEO strategies, Keyword Research plays a crucial role in attracting the right audience and traffic to your website. Our keyword research method for the best SEO benefits is explained below.

Define Business Goals, Target Audience, Key ideas

We understand your business platform and do manual research to check market competition in your particular industry. We work along your business ideas, goals, and the type of website you want to create to understand your target audience.

Identify “seed” keywords 

The seed keywords are directly related to your business niche and help you connect with your targeted customers. We help you generate topic ideas and identify long-tail keywords that can help attract more traffic and leads to your website.

Use Keyword Research Tools

We use top keyword research tools like Ahrefs, Google Keyword Planner, Ubersuggest, Semrush, Moz, and more to identify keywords related to your business using your seed keyword. 

Choose Keywords Based On Search Volumes

We decide according to your business niche, market competition, target customer and business goals to choose low-volume keywords or high-volume keywords. Our goal is to deliver high traffic, leads and conversions to your site.

Choose Keywords Based On the Difficulty

We target low keyword difficulty (KD) keywords at first to help your website easily get a good number of traffic and leads and establish your brand on online platforms. Further, we move to high-difficulty keywords to attract high traffic, CTR (click-through rate) and conversions to your website.

Keyword Research Essential Tools: Free and Paid 

Free Keyword Research Tools

Free Keyword tools are great for startup businesses or small businesses as they provide sufficient data and features but are limited to some extent. Top free keyword research tools that are trusted by SEO experts are Google Trends, Google Keyword Planner, Answer the Public, Moz, etc.

Paid Keyword Research Tools

Paid keyword research tools provide advanced research, insights and analysis for your business platform. Top paid keyword research tools trusted by SEO experts are Kwfinder, Ahrefs, Semrush, Spyfu, etc.

How does Keyword Research Contribute to Business Success?

By identifying the right keywords for your business, you can reach your targeted audience easily and increase CTR (click-through rate) on your website. Eventually, your site is recognized by search engines and attracts more traffic which brings more convertible leads and revenue to your business.

Gradually, your brand boosts its authority, ranking and growth on all digital platforms. 

Frequently Asked Questions (FAQs)

Q: What type of keywords should I target?

Ans: You should target keywords that are relevant to your business platform and speak your business ideas and goals. These keywords will help you connect with your targeted customers and attract more traffic to your website. 

Q: Can I do SEO without keyword research?

Ans: SEO without keyword research can waste all your SEO efforts and harm your business growth. Without keyword research, you won’t be able to understand your audience's interests and connect with them which can decrease your website traffic and leads.

Q: What are the most popular keyword research tools?

Ans: Keyword research tools that are highly trusted by top SEO experts are Google Trends, Google Keyword Planner, Answer the Public, Moz, Kwfinder, Ahrefs, Semrush, Spyfu, etc. 

Q: What are the types of keywords in SEO?

Ans: There are four types of keywords.

• Commercial Keyword
• Informational Keyword
• Transactional Keyword
• Navigational Keyword