How to Build a Winning Social Media Strategy in 2025?

Around 5.17 billion people use social media globally in 2024, making it one of the largest digital marketing platforms for any type of business to grow its customer reach, and traffic and increase sales conversions for their brand.

Social media platforms like Facebook, Instagram, Twitter, Linkedin, and others are the best platforms to reach business goals and to personally connect with targeted customers increasing leads and brand trust. 

Businesses can leverage these social platforms to increase brand awareness and user engagement, advertise for a specific audience, and use real-time analytics to measure campaign performance.

You can use images, videos, carousels, and other types of content to influence and attract customers through social media.

Step-by-step guide for effective Social Media Strategy

Our company, Balj Technology, offers detailed and proven strategies for effective business growth on all social media platforms.

Our strategies are specifically created for each type of social platform based on the understanding of algorithms and the targeted audience.

Define your goals and target audience

Define your business goals and what type of customers you are targeting so that you CAN connect with the right audience using reels, posts, carousels and others using many social media platforms.

With user-friendly content, your brand becomes a connector between your audience and their targeted product information or other benefits.

If you have an e-commerce business platform, social media platforms become a medium for more sales and conversions.

Optimize your username, hashtags, and keywords

Use relevant keywords and hashtags in your social media posts so that they are easily searchable and in trend with the platform.

Prefer shorts and clear usernames relevant to your industry and business so that customers can easily decipher what your brand is all about and if it benefits them or not.

Prioritize social platforms with high “ROI” output

For the best growth of your business, you can prioritize those social media platforms that bring the most ROI like Instagram, Facebook and YouTube which increase the ROI, user engagement and provide quality leads.

If you are targeting business professionals, LinkedIn might be better for your business goals.

Create content specific to each social platform

Each type of social media platform carries audiences with different interests and preferences. Where LinkedIn is all about business and professional relations, Instagram needs visually appealing and relevant content to keep its audiences engaged.

Customize your content based on a specific social media platform to boost engagement and leads.

Create a content calendar to maintain consistency 

Understand how algorithms work for social media platforms and properly schedule a detailed content calendar with specific timings for each platform so that your brand gets maximum visibility and engagement.

Upload regular content to maintain a close relationship with your target audiences.

Regularly monitor your social media growth

Regularly monitor your brand progress on different social media platforms using specific tools like Instagram Account Insights, Facebook’s Page Insights, and Linkedin’s Visitor Analytics.

Analyze engagement patterns to configure which type of content attracts the most traffic to your brand.