8  Technical SEO Factors That Will Boost Your Website Performance

Technical SEO acts as a silent force in your SEO strategy which improves your brand visibility and rankings in search engines through better site speed, mobile-friendly structure, interactive design, easy navigation and other technical factors.

It improves your site performance and attracts organic traffic to your website. It also helps search engines to recognise, crawl, index and rank your website in SERP (Search Engine Result Pages). 

Let us understand how technical SEO works in boosting your website and business growth. This article also provides detailed information about why and how to do technical seo for maximum benefit. 

Why Do You Need Technical SEO?

Let us discuss in detail why technical SEO is essential for your overall SEO performance and business success.

Ensures Search Engines Crawl Your Website

Even if your content is high-quality, without technical SEO, search engines won’t be able to find, crawl, and index your website. It acts as a backbone to your SEO strategy and helps your website visibility in the SERP.

Enhances User Experience

Technical SEO helps improve quicker page loading time, easy navigation, mobile-responsive structure and optimization which enhances user experience and reduces bounce rates.

High ranking in SERP

It provides structured data, proper URLs, and an organized site structure of main and category pages, which helps search engines easily understand your content and improve your website ranking in SERP.

Increases Website Security 

Technical SEO secures your website with HTTPS (Hypertext Transfer Protocol Secure) and SSL Certificate which ensures that your data is encrypted and trusted by Search Engines. Google may penalize sites that don’t use HTTPS. 

8 Technical SEO Factors That Will Boost Your Website Performance (Detail Overview)

Balj Technology offers measurable technical SEO solutions that empower the overall SEO performance and ensure visible growth for your online business platform. Our top experts have developed unique technical SEO strategies that will enhance your site performance and output. 

Optimize Your Site Speed

Technical SEO reduces the impact of CSS and Java files using async or defer attributes and compresses images using formats like WebP for responsive images customized for every screen type.

It implements browser caching and Content Delivery Network (CDN) to store resources and reduce load times. It maintains your server response time to 200 ms and implements lazy loading for images and videos so that initial page load time is reduced.

Do Mobile-first Indexing

As mobile searches cover 58.67% of all website traffic globally, make certain that your website has responsive web design, easy mobile-friendly navigation through all pages, clear CTA, and interactive structure for better user experience, traffic and leads to your website.

Best Technical SEO practice decreases bounce rates and increases mobile friendliness. 

Crawl and Index Your Site

Arrange XML Sitemap including indexable pages and remove pagination, noindex, and duplicate content and submit in Google Search Console. For search engines to crawl important pages, optimize the Robots.txt File using allow, disallow and crawl-delay.

Fix crawling errors like 404 (page not found) and use relevant content using 301 redirects. You should prefer canonical tags to stay away from duplicate content issues.

Increase Core Web Vitals

Enhance core web vitals using three data metrics i.e. INP (Interaction to Next Paint), LCP (Largest Contentful Paint), and CLS (Cumulative Layout Shift) for better website performance.

It increases your web page ranking, traffic and conversion rates. Check your core web vitals performance using tools like Semrush Site Audit, Google Pagespeed Insights, and others. 

Use Schema Markup for interactive website structure

Use the right schema to match the content of your site pages using JSON-LD format which is Google recommended. Keep in mind that your schema markup is detailed and organized with up-to-date information.

Use the Rich Result Test tool to make sure it is correctly implemented and error-free. Always keep watch for any new guidelines from Google to update the necessary changes regularly.

Implement HTTPS for security and remove duplicate content

Install SSL certificates so that your website runs on HTTPS to add security to your website and user-to-web encryption. Make sure that links, images and other resources on your site use HTTPS protocol.

Use 301 redirects, canonical tags, and no index tags to avoid duplicate content on your site. Google prefers websites that use HTTPS as a ranking factor.

Optimize URL and internal linking

Use relevant, descriptive and clean URLs with logical structure so that Google acknowledges your site. You can use internal links within your content to high authority pages and breadcrumb navigation for search engines to understand your website structure.

Conduct Site Audit and regularly monitor your site

Use tools like Ahrefs, Sitebulb, or Screaming Frog to audit your website to check technical issues for redirects, broken links, duplicate content, missing alt texts, etc. Regularly monitor your site for performance issues, crawl errors, core web vitals, manual actions, and other factors.

Key Technical SEO tools for better site performance    

• Screaming Frog SEO Spider
• Google Search Console
• Ahrefs
• Semrush
• Google Pagespeed Insights
• GTmetrix
• Sitebulb
• Moz Pro, etc.

Frequently Asked Questions (FAQs)

1.  Is site speed important in technical SEO?

Ans: Yes, quicker site speed or page loading time enhances user experience and reduces bounce rate. Better site speed leads to better user experience leading to higher ranking in SERP.

2.  What does Technical SEO do?

Ans: Technical SEO optimizes your website for better user experience, high rankings, better crawlability and indexability, increases website security and reduces bounce rates ultimately leading to more traffic and conversions.

3.  How is Technical SEO and On-page SEO different?

Ans: Technical SEO helps search engines crawl and index your site and enhances security measures, increases core web vitals and other technical factors for seamless user experience and high ranking in search engines. 

On-page SEO uses title tags, meta description, keyword optimization, content quality and other factors to enhance user engagement for more leads and conversions to your site. 

4.  Does Technical SEO also include coding?

Ans: No, any type of SEO does not require coding directly but a good knowledge of programming and maybe a bit of coding will definitely enhance your site’s SEO performance.

5.  What is Schema Markup in Technical SEO?

Ans: Schema Markup increases visibility in SERP (Search Engine Result Pages), CTR (Click Through Rate) and user engagement with rich snippets, knowledge panels or other features.

6. How Can Balj Technology Help You with Technical SEO?

Ans: Balj Technology is an expert SEO company in India specializing in technical SEO with 100% quality services. Looking for a free technical audit and SEO services to improve your website rankings? Contact us today for professional guidance.