10 Key Questions for Choosing the Right SEO Company in India

Choosing the right SEO company is an important decision for your business. It’s not just about getting more traffic — it’s about partnering with someone who will shape your entire online presence.

How can you determine which SEO agency is right for you?

Simple: Ask the right questions. To save you from costly mistakes, here are the top 10 questions you must ask before hiring an SEO company in India in 2025.

1. Can You Share Some Case Studies or Past Results?

If they’ve done good work before, they’ll be happy to show it. Ask for real examples of websites they’ve helped with - rankings improved, traffic increased, or leads generated. This builds trust right from the start.

Red flag: Be cautious if they do not share results or claim they are confidential.

2. What’s Your SEO Strategy for a Business Like Mine?

There’s no single solution in SEO. Based on your industry, goals, and competitors, the agency should give you a rough idea of their strategy. Ensure that your answers include on-page SEO, content, backlinks, and technical improvements.

3. How Do You Choose the Right Keywords?

The foundation of search engine optimization (SEO) is keyword research. Ask what tools they use, how they find high-intent keywords, and how they balance search volume with keyword difficulty.

A smart SEO company will focus on money-making keywords — not just high-traffic ones.

4. Will You Be Working on Technical SEO Too?

It is not uncommon for websites to rank poorly due to technical issues such as slow speeds, broken links, crawl errors, or poor mobile usability. Make sure the agency handles technical SEO — not just content and backlinks.

5. How Do You Build Backlinks?

Backlinks are still a major ranking factor — but only if done right. Ask where they build links from, how they ensure quality, and whether they use any black-hat methods (which you should definitely avoid).

Avoid agencies offering “thousands of backlinks for cheap.” Quality > Quantity.

6. How Will You Track and Report Results?

The key to success is transparency. Ask what kind of SEO reports they’ll provide, how often you’ll get them, and what metrics they track or what are their KPIs — like keyword rankings, traffic growth, and conversions.

7. What Tools Do You Use for SEO?

Good agencies use trusted SEO tools like:

• Ahrefs
• SEMrush
• Screaming Frog
• Google Analytics & Search Console

8. How Long Will It Take to See Results? 

Legitimate agencies do not guarantee results overnight. SEO takes time — usually 3 to 6 months — depending on your industry, competition, and current website condition. If someone says they’ll rank you #1 in a week, run the other way.

9. Do You Follow Google’s Guidelines?

Ask them directly: Do you follow Google’s SEO best practices? If they use shady tactics like keyword stuffing, hidden text, or PBNs, it can get your site penalized — and that’s a nightmare you don’t want.

10. What Happens If I Stop SEO Services?

The right SEO builds long-term results. But it’s smart to ask what happens if you pause or stop the service. Will you keep your content? Will rankings drop? This helps you understand the agency’s approach to ownership and long-term value.

Final Thoughts

Choosing the right SEO company in India isn’t about finding the cheapest one — it’s about finding a transparent, experienced, and reliable partner who actually understands your business goals.

These 10 questions will help you filter out the fluff and find someone who truly knows what they’re doing. Ready to ask the right questions? Or want help with your SEO strategy?

Let’s talk. We're happy to walk you through everything — no pressure, no jargon, just real answers.